Flagship Store

CONCEPTION & HISTORY

December 1999 marked a new chapter in the history of cult brands C.P. Company and Stone Island with the opening of the first dedicated store in the UK on Beak Street in London's Soho.

Over the last ten years no other brands have had a more profound effect on the menswear market in terms of fabric innovation and covetability, making C.P. Company and Stone Island two of the most emulated labels.

The store's revolutionary new design concept, incorporating digital art, structural glass walkways, magnetic walls supporting steel shelving, glowing fibreglass light sabres housed in a grid of steel sockets imbedded in concrete floors - all look set to move the boundary of future shop design.

There is only one other C.P. Company and Stone Island flagship store in the world, situated in Milan and trading since September 1999; a smaller, prototype C.P. Company and Stone Island store opened in St Tropez in April 1999. The new London store will showcase the best of both collections and its opening represents a milestone in the labels' popularity in the UK.

This groundbreaking retail project is a partnership between Sportswear Company (SPW), the Italian company that owns, produces and distributes C.P. Company and Stone Island worldwide, together with Four Marketing, the UK distributors of the two labels.

The concept was driven by SPW to continue the growth of its labels worldwide and was developed and engineered by the German Industrial design studio Zeichenweg TM. This unique concept named Item/Unit is consistent to all three stores. For the London Store Four Marketing has appointed UK based architects Wells Mackereth who have taken the Item/Unit concept and applied it to a Soho location. London's Soho was chosen as the UK site for its progressive, edgy environment, which was considered appropriate to both labels.

At approximately 2000 square feet the double fronted store covers two floors. C.P. Company men's and women's collections will be displayed on the ground floor, with Stone Island collections below.

OPENING HOURS

Monday

10AM to 6PM

Tuesday

10AM to 6PM

Wednesday

10AM to 6PM

Thursday

10AM to 7PM

Friday

10AM to 6PM

Saturday

10AM to 6PM

Sunday

Closed