Design and Product
The creative process comprises the contemporary use of both internal and external resources. The coordination of the collections is managed by Sportswear Company through the definitions of brief and timing which are decided involving the different divisions of style, product, sales and production.
Sportswear Company’s headquarters are located in Ravarino, in the Modena district: about 12.000 square metres, in which all the company’s activities, except for the communication office and the showroom are gathered. Fabrics research as well as treatment and dyeing tests are performed directly within the company in the colour lab through advanced technologies thus enabling the Experimentation of pioneering treatments for the following productive cycle.
Sportswear Company has been collaborating throughout the years with important fabrics suppliers with which it has developed often on an exclusive base, new fabrics and treatments.
The importance of the washing and dyeing treatments has even led Sportswear Company to acquire shares from the main productive partner.
Within the company sits the Historical Archive of all brands, classifying almost 50,000 clothes and fabric swatches, developed in all these years dedicated to research.
This is a company which is unique in its kind. It resembles a big kitchen in which you never get tired of mixing ingredients, in different proportions, in search of new flavours. The passion for product and the team spirit are so strong that they infect every segment of the production process and even the suppliers who work for us outside the company. This is why I believe that Sportswear Company is a unique example in the Italian clothing sector. It is a completely flexible company that dedicates the majority of its resources to product design and development whereas the industrial constraints are only introduced at the end of the process. This is a corporate model that overturns the conventional logics in this sector.Carlo Rivetti, Owner of Sportswear Company
Technical Office
The pattern-making, aided by the most advanced technology, is the process which facilitates the realisation of our designs according to the indications set by style department of the final product and the technical applications of the fabric to be used and its successive treatment.
Samples, created by tailoring department, are dyed and then analysed by product and style departments and technical office - these tests are vital to the perfection of the product and its final fitting.
The technical office is also responsible for the industrialisation of the product and therefore is required to provide detailed instructions for the elaboration of the product to suppliers.
Production and Purchase
The main productive activities are carried out within and outside the company with the company's direct control of the processes. Specifically, production planning, quality control and dyeing process are performed within the company or partner companies.
The production is carried out by historical collaborators in Italy and abroad through a relationship exclusively based on Sportswear Company's quality and reliability rather than on volume logics. The production of the collection samples (a major activity with over 15,000 items per season) is managed by Sportswear Company and is carried out by producers, factories and labs that will later deal with the whole production. The quality control step takes place in the samples' stock (almost 1,700 square metres within the company) before the shipment to agents and distributors.
