STONE ISLAND CHOOSES RICCIONE

The opening of a flagship store is always an exciting and unique event, creating new energy around the brand. Stone Island decided to conceive this new store as a 'design piece' showcase opposed to a 'clothes container'. The latest opening, on May 28th, was in Riccione, a city known for its great daytime beaches, and spectacular night life. Store Address - Viale Ceccarini 34, Riccione. The shop opened just a few days before the opening of the Store in of Forte Village,Sardinia and precedes the opening of the new Parisian Flagship store, but this is another story and will be another post soon...